What Is Technical SEO?

Whenever you hear the term “technical SEO” it may be hard to understand what it really means. However, once you get an understanding of what technical SEO is you can better understand how you can improve your SEO.
Canonical tags

Using canonical tags is a key part of a technical SEO strategy. These tags help reduce duplicate content and direct search engines to the preferred version. It is also a good idea to audit your website regularly to make sure you’re not missing any canonical tag opportunities.

Canonical tags were originally created by Yahoo and Microsoft to address duplicate content issues. They were introduced in 2009, and since then, many webmasters and cross-functional partners have used them to share quality content.

While canonical tags can be useful in reducing duplicate content, they are not a substitute for a redirect or a robots directive. They are also not a substitute for using a no-index tag. In addition, canonical tags can also be a confusing concept for new SEOs.

The most basic definition of canonical is that it is a page that is the original and more relevant version. This is a great way to avoid duplicate content, and it is also a good idea to use canonical tags on sites that have very similar content.
Robots meta tag

Adding robots meta tags to your website is a good way to control how information from your page will be displayed in search engine results. This allows you to control which search engine crawlers will index your website and what links they will follow.

Meta robots tags can be added to web pages with an HTML editor or by using a SEO plugin. The tag is usually placed in the header of a webpage. The tags tell search engines what to do on your website, such as indexing or deindexing the page. It can also control snippets on SERPs.

The meta robots tag is one of several signals that Google uses to determine the relevance of a document to a query. go to Affordable SEO LLC is usually inserted in the header of a web page, and is used to control the display of content. The X-Robots-Tag is a more complex tag that allows for targeting by common characteristics. It requires server access, and supports regular expressions.
404 pages

Adding a search bar to your 404 page can help users find the content they are looking for. It is also a good idea to make sure that your 404 page does a good job of encouraging users to stay on your site. Providing a good user experience can help your site achieve top search engine rankings.

Adding a search bar to your snazzy 404 page can help you increase your site conversion rate. This means more traffic to your site, and more money in your pocket.

A custom 404 page is a great way to make navigation on your site easier. In addition, you can incorporate popular links to your site into a specialized page. This can help increase your conversion rates by up to 50%.

You can also create a custom 404 page to tell users they are in the right place. For instance, a 404 page from AirBnB incorporates a fun animation and a search bar. It also includes a link to the homepage, which is the standard practice.
On-page SEO vs technical SEO

Unlike off-page SEO, on-page SEO focuses on improving the content and structure of a website. It is a process that helps a website rank higher in search engine results. It also helps improve the overall quality of a website for real users.

Off-page SEO is a form of search engine optimization that focuses on building links, brand development, and reputation building. The goal of these strategies is to increase a website’s domain authority and ranking on search engines.

Both on-page and technical SEO are critical to search engine optimisation. Technical SEO focuses on making improvements to the site’s structure and speed, while on-page SEO focuses on content. However, they are also separate disciplines. Each type of SEO works to enhance a website’s rankings.

Both on-page and technical SEO should be a part of a well-rounded digital marketing plan. Search engines rank websites based on over 200 factors. For instance, Google uses signals such as keywords in copy, headings, and subheadings. It also uses a meta description for each page. Ensure each page has a descriptive meta description of not more than 130 characters. This can be a crucial factor for click-throughs.

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